October 11, 2009

Francis Coppola 2007 Diamond Claret Wine

Francis Coppola Claret Wine

For those who know the four P's of Marketing, this wine covers 3 of the 4 well:

  1. Price: $13, not too steep
  2. Promotion: With the black and gold, the design is top-notch. Plus, the gold thread is unique and certainly makes it stand out.
  3. Place: Costco, known to have great value on quality wines
  4. Product: yeah...the wine could have been better

3 out of 4 ain't half bad ;). I'll give it 5.5/10.

"Claret" isn't some new grape, it's just a fancy way of saying it's made in the traditional Bordeaux style. A blend of 82% Cabernet Sauvignon, 7% Petit Verdot, 4% Merlot, 4% Malbec and 3% Cabernet Franc.

Once I opened the bottle, the aromas filled the room - very strong, especially with the oak/vanilla scents. The dryness came out on the second night, which helped it along. Coppola's Director's Cut Zinfandel blows this out of the water, spend a few extra bucks (stocked at Trader Joe's).

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